Position: VP of E-commerce, DTC

NIRA is a cutting-edge skincare brand dedicated to providing innovative, personalized products that promote health and wellness. We focus on product efficacy, quality, value, authenticity and staying at the forefront of skincare trends. We are looking for a talented VP of E-commerce to lead our digital sales strategy and drive the next phase of our online growth.

The VP of E-commerce will be responsible for managing and growing NIRA’s e-commerce presence, with a focus on delivering an exceptional online shopping experience and maximizing revenue through digital channels. This role involves a hands-on approach to executing our e-commerce strategy, working closely with marketing, product, and technology teams to optimize performance and deliver on growth goals.

Responsibilities:

E-commerce Strategy: Develop and execute a results-driven e-commerce strategy to drive online sales and grow NIRA’s customer base, ensuring alignment with overall brand objectives.

Digital Marketing: Manage marketing team to plan and implement digital marketing initiatives, including SEO, PPC, email marketing, social media advertising, and influencer collaborations, with a focus on increasing traffic and conversions. Work with creative team to ensure a variety of marketing content/assets are created, tested and scaled to optimize outreach, education and conversion.

Customer Experience Optimization: Lead the continuous improvement of the e-commerce site’s user experience, leveraging data insights and best practices in UX/UI to enhance the shopping experience and drive higher engagement.

Sales Performance & Reporting: Analyze and report on e-commerce performance, key metrics, and trends, using data to make informed decisions and adjustments to marketing, promotions, and pricing strategies.

Website Management: Oversee day-to-day management of the e-commerce platform, ensuring optimal performance, site speed, and mobile responsiveness.

Product Management: Work with product and operations teams to ensure inventory accuracy, timely product launches, and seamless fulfillment of online orders.

Team Collaboration: Collaborate cross-functionally with internal teams (marketing, design, tech) to ensure smooth execution of campaigns, product launches, and website updates.

Vendor & Partner Relationships: Manage relationships with third-party vendors, including platform providers, payment gateways, and fulfillment partners.

Stay Current: Keep up-to-date with the latest e-commerce trends, technologies, and industry best practices to ensure NIRA remains competitive in the digital space.

Requirements:

Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
10+ years of experience in e-commerce or digital marketing, with a strong focus on driving revenue and improving customer experience.
Proven experience in the beauty, skincare, or wellness industry preferred.
Hands-on experience with e-commerce platforms such as Shopify, Magento, or WooCommerce, as well as digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
Demonstrated ability to improve website performance, increase conversion rates, and manage digital marketing budgets efficiently.
Strong analytical skills, with a data-driven approach to decision-making.
Excellent communication skills, both written and verbal, with the ability to collaborate across departments and manage external partners.
Leadership experience with a track record of building and managing effective teams.

Work Location:

Minimum of 3 days in-office days and ideally 5-days in-office to drive all marketing initiatives forward. Our company office is situated in Derry, NH.

Company Overview:

At NIRA, we believe skincare should effortlessly inspire confidence. Our mission is clear: to create technologies that make professional-grade results attainable at home. We are proudly redefining laser treatments and simplifying the way you achieve your best skin, starting with the invention of the world’s first and only painless at-home laser technology. Education is empowering. Our experiences as consumers and laser industry professionals fueled us in creating a brand that is transparent about our technology, rooted in science, and clinically proven. We are devoted to doing better for everyone because we want to set a new standard in skincare. We’re here to put the power of dermatology in your hands.

Job Type: Full-time

Pay: $145,008.00 - $180,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

Monday to Friday

Education:

High school or equivalent (Required)

Experience:

E-commerce: 7 years (Required)
Beauty & cosmetics sales: 7 years (Required)
B2C: 7 years (Required)

Ability to Relocate:

Derry, NH 03038: Relocate before starting work (Required)

Work Location: Hybrid remote in Derry, NH 03038

NIRA

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Vice President Ecommerce